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兰州翻译公司关键字： Points of view, social benefits can be interpreted as positive externalities of economic activity, the newspaper is undoubtedly a strong external products, because the level of quality of newspaper content, public opinion right or wrong, the whole of its existence social environment has a huge impact. To achieve maximum social benefit, to keep the newspaper refers to positive externalities, to avoid negative externalities. According to the Coase theorem, clearly defined property合理翻译收费 rights is to ensure proper settlement of external problems the key to enterprise business units, compared with pure, clear property合理翻译收费 rights of the relatively poor. From that point on, clear property合理翻译收费 rights and social responsibility press theory is consistent with and conducive to effective supervision of the newspapers, to improve the newspaper sense of social responsibility.Samuelson considered the extreme case of positive externalities, public goods (public goods), as the general lack of private provision of public goods, the Government must intervene to encourage the production of public goods. Newspaper of public goods is a necessary requirement for government intervention in property合理翻译收费, so the newspaper group to take the form of institutions? Here we might cite the example of the lighthouse, because the lighthouse as an example of public goods in economics has been the most full analysis.Positioning in the discussion of the nature of the press, we have two problems to be solved: First, newspapers are public goods. Steven Cheung in "Lighthouse's Tale" public goods proposed to determine口译定价标准 the two criteria: First, the presence of transaction costs is very difficult to impose user fees, which the newspaper is obviously not applicable, if we put ads are seen as a royalties words. Second, the marginal cost of zero service, and for society as a whole, the marginal revenue is positive. This is to some extent, the newspaper is applicable, because the newspaper's editorial costs (similar to the conceptualization of Greenspan) is relative to the higher proportion of material costs, paper costs and transportation costs if ignored, the service marginal cost should be zero. Stiglitz summed up these two points, non-exclusive and non-competitive.
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