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石河子翻译公司关键字：China's brand health care products the painWith the word brand Coca-Cola, Procter & Gamble and other international brands to enter China already has 27 years of history, and even the brand awareness of the people more and more in-depth, they are shopping or chatting is described themselves as "brand" word . Brand is the most important manifestations of commercial value, it is invisible, is based on consumers' hearts. Many foreign companies after decades, centuries and focused, its business leaders when asked about how his company can maintain such a strong vitality, they often convey the meaning of: business for so many years we only operating one thing, is the brand. Speaking of brands will always have a story to be mentioned, the first term president of Coca-Cola, said Coca-Cola in the world if one day the factory was burned overnight, no matter what, before long, we can all be rebuilt on the ruins The new plant, all the world's banks are willing to lend money to us. This is the power of the brand.Chinese health care products in brand value in there? Do not say can burn a re-emergence of China's health care status quo, no matter how much the product of today's sales, the product can not expect tomorrow's destiny. Sellers can advertise today, tomorrow, do not advertise sales on the decline, the day after tomorrow we do not advertise, has disappeared. This is nothing more tragic is the other person, it seems that the reputation of China's brand health care products have been in danger of being "against" the bundle Rao. We also recall that several years ago, a popular joke: a reporter of a popular production of unannounced visits to a country's turtle fine manufacturers to show in sight, in a village courtyard, a slide filled with a dozen tanks, friends are rushing to pull a tap to the tank the water is, a worker with a rope in a vat holding a Laobie climb. Laobie workers climb one by one on each tank label, the label says: turtle sperm is ready, waiting for the filling. Joke go joke, shows that in the minds of consumers, health care products industry, how trust is low. 1999 - 2000 the tide of calcium, Peter Yang Ha yak bone powder and the lid cover six drugs can be described as anything they want, fame, both sales were up 6 billion and 15 billion, according to Austrian U.S. advertising agency brand advertising calcium made a survey: 1999 Peter Yang yak bone powder and the lid cover brand advertising account for the amount of advertising of all calcium, 15% and 35%. Cover the lid of the "Star Promoters" were on TV every day, people take the trouble
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