|
塔城翻译公司关键字：to the recommendation: I trust, cover the lid. Caused a public discussion about the big star of advertising, and finally led to a strong public resentment. Followed by false advertising, "Gong Li Auntie" events covered in the cap plummeted in the minds of consumers. Peter Yang yak bone powder because of "Mao Niugu and ordinary bone," the dispute to damage the image, then the "European mind incident" is to let Peter Yang lawsuits.In October 2001, the SAIC advertising exposure of the fraud alleged ten companies, due to the impact of bad advertising violations, Xinhua News Agency also made a pass is issued. In the ten companies, the health products industry accounted for 8. Foam swallowed advertising brand value In many cases, we often show some of the best brands captivated by: Coca-Cola's "passion and vitality", Dove chocolate "deep love", IBM has been followed by the "leading technology, services, winning" brand concept ... I do not want these international brands and compare the Chinese health care company, after all, the status of health care products industry is indeed far away from these fine brands. However, Haier and China we can make an analogy of health care products companies, as Qingdao Haier from the brink of collapse 15 years ago, a small refrigerator plant development now that the Chinese home appliance giant of course, may give the domestic industry, beneficial health products learn from. For businesses, the brand is to provide products or services to consumers and a commitment to consumers, the brand is a consumer product or service experience, brand value is reflected in the business and the consumer relationship. Haier through continuous product innovation, market翻译市场行情价格多少钱ing innovation, service innovation, and carrying the "good faith forever" effectively instill the idea to its product, market翻译市场行情价格多少钱ing, services, and after ten years of efforts, and finally cast the Haier brand. Today, Haier's brand values ??become increasingly popular, not only to make Haier a firm foothold in the country also has a place in the international. In today's health care industry, advertising is everything, as the advertising business for the life of health care products, health products has lost the meaning of the product itself, and become fully-fledged advertising products. We have experienced the
|